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Post by mimjannat109 on Jan 9, 2024 10:12:07 GMT 4
Why have Pop-Ups Evolved? The evolution of pop-ups was done due to the increase in the level of annoyance and laws getting strict. The evolutions end goal was to keep e-commerce running without affecting the user experience. The goal was attained owing to these reasons: Google’s strict guideline: Google has always tried to enhance user experience and annoying pop-ups were a roadblock. Hence, it decided to crack down on intrusive pop-ups. This was bad news for marketers since SEO traffic for websites showing pop-ups was decreasing. This lead to a pop-up evolution. Marketers had to stop thinking about themselves, but focus on what they were offering to web users. The Email Marketing List focus had to shift towards enhancing the user experience or lose out on SEO rankings. Check out the best digital marketing tools. UX/UI evolution: From the UX/UI point of view, pop-ups were their least liked element. Google’s crackdown, however, gave UX/UI the chance to enhance this element in a way that it would become less intrusive. The pop-ups evolution began to happen. It went from popping up on separate windows to appearing right in the first few seconds of opening a page. With the evolution of pop-ups, the engagement increased, and since the pop-ups were according to the guidelines laid by Google, the SEO rankings increased as well.
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