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Post by anamika371 on Jan 13, 2024 9:18:18 GMT 4
To in the form of an email? 2. Build a high-quality way to establish yourself as a thought leader in your field. For example, when Groove was struggling to attract customers, the company decided to bet everything on content marketing by building a blog. As Groove’s founder Alex Turnbull recalls: “We were only a few short months from running out of cash, and things didn’t look good. Our marketing efforts were failing, and nobody was visiting our site or signing up for our product. We were desperate. We were lost. And we were terrified. That was when we decided Email Marketing List to finally get serious about content marketing.” First, they reached out to all the content marketers that they respected and asked them for advice. A few responded. The Groove team was shocked by the feedback they got and realized they were doing it all wrong. They needed to find a unique angle for their blog. email about blog Image via Groove The team started scouring the Internet. Trying to understand their target audience—small business owners—better. This wasn’t just passively observing relevant discussions, either. Groove proactively reached out to people and asked if they could pick their brain. customer feedback email Image via Groove Eventually, the Groove team realized that people in their target audience were going through the exact same challenges they themselves were struggling with. So Groove decided to share their startup journey and launched a blog called.
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