Post by account_disabled on Mar 6, 2024 11:47:59 GMT 4
CPG brands will benefit first by having this ongoing educational program and curriculum. Great to deploy when multiple teams need education –and need to benefit from synching from each other. Social Media Advisory Boards: What it is: Brands have a dedicated relationship with external thought leaders and practitioners, build relationships with them and seek their perspective. Examples: Intel has a social media advisory board, dubbed the “Insiders” that has a broad collection of industry practitioners and commenters –I’ve noticed some of them get Intel sponsorships. In some regards, Wal-Mart’s 11 moms program, which is non-paid sponsored conversations will result in similar benefits.
How to use: Brands that want to develop Indonesia Telegram Number Data long term relationships for programs, campaigns, should set these programs up, these are great stepping stones for influencer relations, esp in markets that take heavy criticism. Councils and Clubs What it is: Brands join ongoing clubs and councils created by third parties. Some have member fees, and some are free, depending on sophitication. In some cases, memberships are wide open for the public, and others have private membership Examples: There’s a great number of councils and clubs from the: Social Media Club, Social Media Breakfast, BlogCouncil, Internet Strategy Forum, Forum One, Womma, EConsultancy among others.
IBM hosted a Tweetup in their NYC office to meet and greet the social media community, although a one-off, a tweetup is an ongoing meeting across the world of passionate social users. At Forrester, we offer premiere clients the opportunity to join the Forrester Leadership Board for Interactive Marketers. How to use: Encourage practitioners to attend these clubs to learn from peers on an ongoing basis. Host or sponsor these meetings at your own company to learn from folks. Research Firms: What it is: Research firms provide brands with data, best practices, and recommendations that help them to make successful decisions. Examples: eMarketer, Comscore, Nielsen Online, Pew Research, and Compete offer strong analytics.
How to use: Brands that want to develop Indonesia Telegram Number Data long term relationships for programs, campaigns, should set these programs up, these are great stepping stones for influencer relations, esp in markets that take heavy criticism. Councils and Clubs What it is: Brands join ongoing clubs and councils created by third parties. Some have member fees, and some are free, depending on sophitication. In some cases, memberships are wide open for the public, and others have private membership Examples: There’s a great number of councils and clubs from the: Social Media Club, Social Media Breakfast, BlogCouncil, Internet Strategy Forum, Forum One, Womma, EConsultancy among others.
IBM hosted a Tweetup in their NYC office to meet and greet the social media community, although a one-off, a tweetup is an ongoing meeting across the world of passionate social users. At Forrester, we offer premiere clients the opportunity to join the Forrester Leadership Board for Interactive Marketers. How to use: Encourage practitioners to attend these clubs to learn from peers on an ongoing basis. Host or sponsor these meetings at your own company to learn from folks. Research Firms: What it is: Research firms provide brands with data, best practices, and recommendations that help them to make successful decisions. Examples: eMarketer, Comscore, Nielsen Online, Pew Research, and Compete offer strong analytics.