Post by jahidseoecpate on Mar 11, 2024 10:37:06 GMT 4
We don’t get the full story from the headline alone, but it does set us up to understand (as we scroll down the page) that Indochino isn’t just selling menswear—they’re selling an experience. Landing Page Headlines - Indochino Image courtesy of Indochino. Mizzen+Main “The Business of Dressing Up” Another example from the menswear department, Mizzen+Main manages to tell (and show) us exactly what they offer without spelling it out or following any particular formula. Instead, the headline touches on their brand values and plays with the font to reveal the duality of fashion: the enjoyment of “dressing up” and the necessity of looking sharp while takin’ care of business.
Landing Page Headlines - Mizzen + Main Image Fax Lists courtesy of Mizzen + Main. Start Writing Headlines that Land, you apply these landing page headline formulas to your own campaign or break the mold completely, use these tips as inspiration for your own headlines. Can’t decide which headline formula is best for your page? Stuck between two equally awesome headlines? No problem! Landing page variants allow you to experiment with different concepts, which means it’s possible to find the best headline for every use case.
Writing the perfect headline ain’t easy, but it sure helps to be armed with the right tools. Between the headline formulas provided above, Smart Traffic variants, and the copywriting tips linked below, you’ve got everything you need to craft high-impact headlines that convert. Ready, set, write! Landing Page Copywriting default author image About Emily Bauer Emily is a freelance writer and content marketer from Toronto. She helps tech companies and startups develop awesome content for their blogs, websites, and social media.