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Post by account_disabled on Mar 16, 2024 13:33:15 GMT 4
I support companies of all sizes in their web visibility strategy. header_bouncerate Acquiring new customers is one of the pillars of digital marketing. Okay, but to convert Internet users who visit a website, they still need to stay there, interact with the landing page, or consult several of them. To find out, you have to look at a very specific performance indicator: the bounce rate , or “bounce rate” among our Anglo-Saxon friends. However, this metric tends to create confusion among marketers, due to results that are difficult to interpret: is a high bounce rate really a problem? Conversely, is a low rate a sign that your business is doing well? This BTB Directory article aims to answer these questions and help you understand, then interpret, the bounce rate . What is the bounce rate? The bounce rate is a specific indicator of digital marketing since it evaluates a metric specific to websites: it corresponds to the percentage of Internet users who leave a website after having consulted a single page, and without having clicked on an internal link . More specifically, a "bounce" refers to a session that only triggers a single request to the server. In other words, the Internet user leaves without having generated any other request than opening said page. By convention, we consider that an Internet user who is on a given web page “bounces” when he… click on the “back” button on your browser to return to the search engine results page, for example; closes your browser tab or the browser itself; types a new URL into the browser address bar; clicks on an external link which leaves the site, even if the original page remains open in another tab.
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